How Hash Grill boosted online orders by 75% and achieved KSh 2.4M in revenue through strategic SEO.
Client Overview
Hash Grill is a mid-sized restaurant chain in Nairobi, specializing in modern African cuisine. With both dine-in and online ordering, they serve a growing base of customers seeking quality and convenience.
Challenges
- Low Online Orders: Only 284 monthly website orders.
- Weak Conversion Rate: 17.2%, far below industry benchmarks.
- Poor SEO Rankings: Invisible for “Nairobi restaurant delivery” keywords.
- Mobile Issues: High bounce rate due to poor mobile experience.
Objectives
- Increase online orders by 50% within 6 months.
- Boost conversion rate to 25%+.
- Achieve Page 1 rankings for high-intent keywords.
- Grow organic traffic to 40%+ of total visitors.
Our Strategy
- SEO Audit: Fixed technical issues, improved site speed by 1.5s.
- Keyword Optimization: Targeted “Nairobi food delivery” and 14 others.
- Content Marketing: Published 8 blog posts on Nairobi food culture.
- Mobile-First Design: Fully responsive website, improving UX.
- Local SEO: Optimized Google Business Profile; gained 97% local traffic share.
- Link Building: Secured 10 high-authority Nairobi food blogs backlinks.
- Conversion Optimization: Streamlined ordering, improved CTAs & reviews.
Results (6 Months)
- Online Orders: 284 → 497 monthly (+75%).
- Conversion Rate: 17.2% → 30.1%.
- Revenue: Reached KSh 2.4M monthly.
- Keyword Rankings: Top 3 for 12 keywords.
- Organic Traffic: Share grew to 45% (from 20%).
- ROI: 1,233% — KSh 12.33 earned per KSh 1 invested.
Client Testimonial
“Our monthly online orders almost doubled within 6 months. Customers find us easily now, and our site works perfectly on mobile. This SEO campaign directly fueled a KSh 2.4M revenue milestone.”
– Marketing Manager, Hash Grill
Ready to Skyrocket Your Restaurant’s Online Orders?
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