How We Boosted Organic Traffic by 54% and Generated KSh 8.2M in Monthly Revenue
How we boosted organic traffic by 54% and drove KSh 8.2M in revenue for a Kenyan financial services provider
Client Overview
Jijenge Credit is a mid-sized financial services provider in Kenya, offering microloans and credit solutions to individuals and SMEs. Competing in a highly saturated fintech market, they needed to improve online visibility, generate qualified leads, and build trust with potential clients.
The Challenge
- Low Organic Visibility: Only 23% of website traffic came from search engines.
- Weak Conversions: Conversion rate was just 1.2%.
- High Competition: Struggled against leading fintech brands dominating Page 1.
- Poor Mobile UX: Mobile site performance was below average, with high bounce rates.
Objectives
- Grow organic traffic share to 30%.
- Achieve a 2% website conversion rate.
- Rank on Page 1 for 15+ high-intent keywords.
- Enhance mobile performance and reduce bounce rate.
Our Strategy
We executed a 3-phase SEO plan tailored to the Kenyan fintech market.
Phase 1: Foundation
- Technical SEO audit & fixes
- Mobile performance optimization
- Google Business Profile setup
Phase 2: Growth
- Keyword clustering & content strategy
- 20 optimized landing pages
- 10 high-value blog posts
Phase 3: Authority
- 15 high-authority backlinks
- Conversion rate optimization (CTAs & forms)
- Ongoing reporting & competitor analysis
Results After 6 Months
- Organic Traffic: +54% (from 3,200 → 4,930 monthly visitors)
- Conversions: 1.2% → 2.1% (120 → 250 leads/month)
- Keyword Rankings: 15 Page 1 keywords
- Mobile UX: Bounce rate down 20%
- Revenue: KSh 8.2M monthly recurring
- ROI: 172% within 6 month
Google Analytics Data: 6-Month Organic Growth
Client Testimonial
“The SEO campaign completely transformed our business. We doubled monthly leads, improved our rankings, and now see consistent revenue growth. Axiom Web Solution has been a true partner in our success.”
– Mary Wanjiku, Marketing Director, Jijenge Credit
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