SEO Case Study: Boosting Organic Traffic for ABC Electronics

Overview: A mid-sized Nairobi e-commerce store struggled to rank on Google. Our full SEO strategy including technical SEO, on-page optimization, content, and local SEO led to a 320% increase in organic traffic and a 150% boost in sales in just 6 months.

Client Background

ABC Electronics is a Nairobi-based retailer specializing in smart home devices. Despite competitive products, their website received minimal traffic due to poor SEO practices.

Challenges

• Low organic traffic and search visibility
• Poor website speed and user experience
• Unoptimized product pages and meta tags
• Minimal local search presence
• Weak backlink profile

Our SEO Strategy

Technical SEO Fixes

Improved site speed, fixed crawl errors, optimized URLs, and ensured search engine friendliness.

On-Page Optimization

Optimized product pages, meta titles, descriptions, and internal links to target relevant keywords.

Content Strategy

Created blogs, guides, and FAQs targeting local and long-tail keywords to attract relevant traffic.

Local SEO

Optimized Google Business Profile, created citations, and implemented schema for better local search rankings.

Link Building

Acquired high-quality backlinks from authoritative websites to increase domain authority and improve rankings.

Results