Google Ads Case Study: Boost ROI & Conversions

Discover how we helped ABC Electronics Kenya increase ROI by 250% and conversions by 200% using targeted Google Ads campaigns.

Client Background

ABC Electronics is a Nairobi-based e-commerce store specializing in smart home devices. Despite offering great products, their previous Google Ads campaigns were generating low conversions and high CPC.

Challenges

• High cost-per-click and low ROI
• Ad campaigns poorly structured, leading to wasted spend
• Low click-through rate (CTR) due to weak ad copy
• Landing pages not optimized for conversions
• Minimal tracking of campaign results

Our Approach

1. Campaign Restructuring

Segmented campaigns by product category, intent, and audience to improve relevance and quality score.

2. Keyword Optimization

Implemented high-intent keywords, excluded low-performing queries with negative keywords, and used precise match types.

3. Ad Copy & Extensions

Created compelling, benefit-focused ads with strong CTAs. Added sitelinks, callouts, and structured snippets for better visibility.

4. Landing Page Optimization

Redesigned landing pages to focus on conversions: clear headlines, persuasive copy, trust signals, and fast loading.

5. Conversion Tracking & Analytics

Configured Google Tag Manager and conversion tracking to measure clicks, leads, and sales accurately.

Results