How Can I Improve My SEO Ranking?
If you’re wondering why your website isn’t ranking as high as it should, you’re not alone. The good news? With the right approach, you can improve your SEO ranking and get more traffic.
Here’s a step-by-step guide tailored for businesses in Kenya and beyond.
1. Introduction – Why SEO Ranking Matters
SEO ranking is all about how high your site appears in search results. Higher rankings mean:
- More visibility
- More traffic
- More potential customers
Fact: 75% of users never scroll past the first page of Google search results (Hubspot).
Improving SEO takes 3–6 months for noticeable results—but the strategies below will accelerate your progress.
2. Conduct Comprehensive Keyword Research
Keywords are the foundation of SEO. Focus on:
- Tools: Google Keyword Planner, Ahrefs, SEMrush
- Long-tail keywords for better conversion (e.g., “best SEO services in Nairobi”)
- Competitor keyword analysis to find content gaps
- Matching search intent: informational, transactional, or navigational
Example: A Kenyan e-commerce site targeting “buy organic coffee beans Nairobi” saw higher conversions than targeting just “coffee.”
3. Optimize On-Page SEO Elements
Make sure each page communicates clearly to both users and search engines:
- Title tags: 50–60 characters, primary keyword near the start
- Meta descriptions: 150–160 characters, include a value proposition
- Headers (H1, H2, H3): Structure content and include secondary keywords
- Images: Descriptive alt text, compressed files (use TinyPNG)
- Schema markup: Enable rich snippets for reviews, FAQs, and products
Example: “SEO Guide 2026 | Improve Rankings in 30 Days” outperforms generic titles like “SEO Tips.”
Learn More How to Rank Faster with SEO: Proven Tips for Quick Results
4. Create High-Quality, Relevant Content
Content drives rankings. Focus on:
- In-depth content: 1,500+ words covering user intent completely
- E-E-A-T principles: Experience, Expertise, Authoritativeness, Trustworthiness
- Freshness: Update old content regularly
- Multimedia: Videos, infographics, charts boost engagement
Stat: Content with at least one image gets 94% more views (Jeff Bullas).
Example: Instead of “What is SEO?”, publish “Complete SEO Guide for Kenyan SMEs: From Basics to Advanced Strategies.”
5. Build Quality Backlinks
Backlinks are still a top 3 Google ranking factor. Focus on:
- Earning links from authoritative and relevant sites
- Guest posting on Kenyan blogs and industry sites
- Creating linkable assets: guides, case studies, infographics
- Broken link building: offer your content as a replacement
- Avoid black-hat tactics like buying links
Example: Publishing “State of Digital Marketing in Kenya 2026” can naturally attract backlinks.
Learn More: Best Link Building Services in Kenya for SEO Wins
6. Improve Technical SEO
Technical SEO ensures your site runs smoothly:
- Page load under 3 seconds (Google PageSpeed Insights)
- Mobile-responsive design
- Fix crawl errors and broken links (Google Search Console)
- Submit XML sitemap for indexing
- HTTPS (SSL certificate) for security
- Clean URLs (e.g., /seo-services-nairobi/)
Example: Optimizing a slow-loading client site reduced bounce rate from 53% → 28%.
7. Enhance User Experience (UX)
Google favors sites that keep users happy:
- Improve Core Web Vitals: LCP, FID, CLS
- Make content scannable: bullet points, short paragraphs, clear headings
- Add internal links to encourage browsing
- Clear calls-to-action (CTAs)
Stat: Good UX can increase conversions by 400% (Forrester Research).
Example: Adding a table of contents increased time-on-page by 47%.
8. Leverage Local SEO (For Kenya-Based Businesses)
If you serve local customers:
- Claim & optimize Google Business Profile (accurate NAP)
- Encourage reviews—40+ reviews boost traffic by 54%
- Use location-based keywords (“web design services Nairobi”)
- List in local directories
- Create city-specific landing pages if serving multiple locations
Example: A Nairobi restaurant ranking #1 for “best nyama choma Westlands” got 300+ monthly visits from that keyword alone.
Learn More: Local SEO Agency in Kenya for Pest Control 2026
9. Track, Analyze & Improve
SEO is ongoing:
- Monitor Google Search Console and analytics
- Track keyword rankings and traffic growth
- Update and refresh content regularly
- Fix errors promptly and optimize UX continuously
10. Conclusion – Consistency is Key
Improving SEO ranking takes time, but with consistent effort across keywords, content, backlinks, technical SEO, and UX, you’ll see results.
CTA: At Axiom Web Solution Kenya, we help businesses implement proven SEO strategies that improve rankings and grow traffic. Contact us today for a free SEO audit!
