By Joseph – SEO Specialist, Axiom Web Solution

If you’ve ever asked:

“Should I focus on on-page SEO or off-page SEO?”

Short answer:

You need BOTH.

From my real client experience, websites only grow when both work together.

Let me break it down simply.

On-page SEO: Optimize your website elements within your website( including content quality,  HTML Tags, (H1, H2, etc.), keywords, images, URLs, internal linking and user experience.

Off-page SEO: Off-Page SEO is building your website’s authority, credibility, and reputation. Through actions taken outside your website such as backlinks, social signals, brand mentions, and reviews, signaling to search engines that your site is trustworthy and valuable, thereby boosting rankings

Both are needed to rank.

What is SEO? (Simple Definition)

SEO means:

Making your website easy for search engines to understand and recommend your website when people search.

Example searches:

• SEO services in Kenya
• Best logistics company Nairobi
• Real estate agents in Nairobi

Your goal is to show up on page one.

What is On-Page SEO?

On-page SEO means everything you fix inside your website.

This includes:

• Page titles
• Headings
• Content
• Images
• Website speed
• Mobile optimization

From Our experience

Delta Cargo Connections have a website. Good service pages . But zero traffic.

The problem?

Their pages:

• Had no keywords
• Poor structure
• Weak content

After we optimized:

• Titles
• Headings
• Content

They started ranking within weeks for keywords such as ” clearing agents in JKIA”

That’s the power of on-page SEO.

What is Off-Page SEO?

Off-page SEO happens outside your website.

It’s about authority, credibility, and reputation trust.

Google trusts websites that:

• Get backlinks
• Have business listings
• Receive reviews

Real example

We helped Jijenge grow by building quality backlinks, adding business citations, and collecting more reviews. The results were incredible: website authority rose 30%, the keyword “title deed loans in Kenya” shot to #1, and leads doubled.

That’s off-page SEO.

On-Page vs Off-Page SEO (Comparison Table)

On-Page SEO	Off-Page SEO
You control it	Others control it
Faster results	Takes longer
Improves content	Builds authority
Technical work	Link building
Website focused	Reputation focused

Why You Need Both

Bad website + backlinks = No results
Good website + no backlinks = Slow growth

Both must work together.

Our Proven SEO Process

Step 1: Website Optimization

We fix:

• Pages
• Content
• Speed
• Mobile issues

Step 2: Authority Building

We focus on:

• Backlinks
• Business listings
• Brand mentions

This brings:

• Traffic
• Leads
• Sales

Common SEO Mistakes We See

• Keyword stuffing
• Buying cheap backlinks
• Ignoring mobile users
• Slow websites

These kill rankings.

Which One Should You Focus On?

New website?
➡ Focus more on on-page SEO

Competitive business?
➡ Balance both On Page and Off-Page.

Our Starter SEO Package

This is where most serious businesses start.

STARTER PACKAGE – Ksh 30,000/month

Best for:
✔ Serious businesses
✔ Competitive niches

What you get:

• Keyword research
• 15 target keywords
• 6 SEO blogs
• On-page optimization
• Google Business Profile
• Business listings
• Quality backlinks
• Monthly report

Results:

✔ Higher rankings
✔ More visibility
✔ Organic leads

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Real Results from Our Clients

This is one of our clients was struggling to reach page one, get more calls, and reduce ad spend. We audited their website and created a clear SEO roadmap. In just 28 days, clicks grew from 7.87K to 8.83K, visibility increased from 240K to 275K, and 20 keywords reached page one. They are now getting consistent leads while spending less on Google Ads.

How We Improve Conversions

SEO traffic is useless without conversions.

So we also optimized:

• Headlines
• Call-to-action buttons
• Contact forms
• Page layout
• Trust elements (reviews, badges)

Result in the last 28 days:: More leads from same click.

AI Overview Optimization (NEW)

Google now uses AI to summarize content.

We optimize for:

• Clear answers
• Short paragraphs
• Structured headings
• FAQ schema
• Author credibility

This increases chances to appear in:

✔ AI Overviews
✔ Featured snippets
✔ People Also Ask

Related

• Learn more about our SEO Services
• See our Google Ads Packages
• Read: How SEO Works Step-by-Step

FAQs

Can I rank with only on-page SEO?

Yes, for low competition keywords. For competitive niches, you need backlinks.

How long does SEO take?

SEO typically takes three to six months to work, though some sites require six to 12 months.

Are backlinks still important?

Yes. Quality backlinks beats quantity.

Is SEO still important in 2026?

Yes.AI makes SEO even more important.

Final Thoughts

From real experience:

On-page SEO = Strong foundation
Off-page SEO = Builds: Authority, credibility, and reputation

Together:
👉 Your Business will growth
👉 You will get more leads
👉 More sales

Ready to Rank?

Start here:

🔥 Starter SEO Package – Ksh 30,000/month

👉 Book a free SEO audit
👉 Contact us
👉 Stop wasting money on ads
👉 Get organic leads