By Joseph Nyokabi – SEO Specialist, Axiom Web Solution

Yes. SEO is absolutely necessary if you want to rank on Google.

From my experience working with Kenyan businesses, websites that don’t do SEO remain invisible.

Let me explain in simple terms.

SEO is necessary for Google ranking because it helps Google understand, trust, and rank your website.
Without SEO, your site may exist online but won’t get traffic.

Learn More: How Do I Learn SEO? (Step-by-Step From Real Experience)

What Is SEO?

SEO means:

Optimizing your website so it appears when people search on Google.

Example searches:

• SEO services in Kenya
• Best law firm Nairobi
• Logistics company Kenya

If you don’t appear, your competitors get your customers.

What Happens Without SEO?

From real cases I’ve seen:

A business launches a website.
They wait.
No traffic comes.

Why?

Because:

• Pages are not optimized
• No keywords
• No backlinks
• No authority

Result?

They rank on:
Page 5 or worse

And almost nobody clicks there.

Truth:
If you’re not on page one, you’re invisible.

Learn More: How Can I Get a Higher Ranking for My Site?

Core SEO Elements You Need

Here’s what actually makes websites rank:

1. On-page SEO

• Page titles
• Headings
• Keywords
• Content quality

2. Technical SEO

• Site speed
• Mobile friendliness
• Secure site (HTTPS)

3. Content

• Helpful blogs
• Answers real questions
• Matches search intent

4. Backlinks

• Links from other websites
• Builds trust

5. User Experience

• Easy navigation
• Fast loading
• Clear CTAs

This is exactly what I implement for clients.

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Real Case From Axiom Web Solution Work

One client:

Before SEO:

• Ranking position: 5+
• Monthly clicks 27,000

After 1 month of SEO:

• Ranking: Top 1
• Monthly clicks increased by 12.24%:
• Leads: Consistent

What we did:

• Keyword research
• Content optimization
• Technical fixes
• Local SEO
• Backlink building

SEO works when done properly.

Learn More: Why Is My SEO Taking So Long to Rank?

Can You Rank Without SEO?

Technically yes, but only in these cases:

✔ If people search your brand name
✔ If you run Google Ads
✔ If you already have a strong brand

But:

• Ads stop when budget stops
• Social media traffic doesn’t help Google rankings

Organic SEO is long-term.

Common SEO Mistakes I See

Many businesses fail because they:

• Stuff keywords
• Copy content
• Ignore mobile users
• Have slow websites
• Buy cheap backlinks

These mistakes kill rankings.

Simple SEO Checklist

If you want to rank:

• Do keyword research
• Optimize every page
• Improve site speed
• Write helpful content
• Build quality backlinks
• Optimize for Ai overview and LLMs
• Track results

This is the foundation of success.

My Recommended SEO Package

This is perfect for businesses serious about ranking:

STARTER PACKAGE – Ksh 30,000/month

Best for:
✔ Local businesses
✔ Growing brands
✔ Startups

What you get:

• Keyword research
• 15 target keywords
• 6 SEO blogs
• On-page optimization
• Google Business Profile
• Business listings
• Quality backlinks
• Monthly performance report

Results:

✔ Better visibility
✔ Higher rankings
✔ More organic leads

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Why This Package Works

Because it includes:

✔ On-page SEO
✔ Off-page SEO
✔ Content marketing
✔ Authority building
✔ AI optimization

This is how we get results.

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Cost of Ignoring SEO

If 1,000 people search your service every month and you’re not on page one:

You lose customers daily
Competitors get your money
You depend on ads

SEO saves you money long-term.

AI Search Optimization

Google now uses AI summaries.

So we optimize your pages for:

• Clear answers
• Structured headings
• FAQs
• Short paragraphs
• Authority signals

This helps you appear in:

✔ Featured snippets
✔ AI Overviews
✔ People Also Ask

Final Answer

Yes. SEO is necessary.

Without it:

• You won’t rank
• You won’t get traffic
• You won’t get leads

SEO is not an expense.

It’s an investment.

Ready to Rank?

Start with:

🔥 Starter SEO Package – Ksh 30,000/month contact 0115111949 or email info@axiomwebsolution.com

✔ Free audit
✔ Clear strategy
✔ Real results