How Can I Get a Higher Ranking for My Site?

If you’re asking this, you’re not alone. Many website owners think SEO alone will push them to the top of Google—but that’s not enough anymore.

Here’s the truth: Google looks at the full experience your site provides, not just keywords.

Here’s a simple, practical roadmap to rank higher:

1. Nail the Basics of SEO

SEO is still your foundation. Make sure you have:

Targeted keywords that match what your audience searches for
Optimized titles, meta descriptions, and headings
Internal links connecting related pages
Quality backlinks from trusted websites
Optimize for AI overviews and LLM’s platforms

Example: Our Client Delta Cargo moved from from page 3 to page 1 by focusing on long-tail keywords like “best Clearing agent in Nairobi” instead of just “Agent.”

Learn More: Why Is My SEO Taking So Long to Rank?

2. Speed & User Experience Matter

A slow or confusing site will lose visitors—and rankings.

Mobile-friendly design (Google is mobile-first)
Clear navigation and readable fonts
Fast page load: aim for under 2 seconds
Add visuals or videos to keep users engaged

Tip: Test your site with Google PageSpeed Insights.

3. Build High-Quality Content & Authority

Google rewards expert, trustworthy content.

Answer real user questions in depth
Use examples, stats, and case studies
Update old content to keep it fresh
Include author info and testimonials

4. Leverage Technical SEO

Technical setup helps Google understand and index your site:

XML sitemap and robots.txt optimization
HTTPS security
Fix broken links and duplicate content
Implement structured data (Schema markup) for rich snippets

Example: One of our client gained 25% more traffic from Chat GPT by adding local business schema.

Learn More: How Can I Improve My SEO Ranking?

5. Social Signals & Local SEO

While social media doesn’t directly rank you, it drives traffic and brand searches.

Share posts on LinkedIn, Twitter, and Facebook
Engage with your audience in groups and comments
If you’re local, optimize your Google Business Profile and collect reviews

6. Common Pitfalls to Avoid

Keyword stuffing
Ignoring mobile users
Buying spammy backlinks
Neglecting site security
Not tracking results

Remember: SEO takes time. Consistency beats perfection.

Take Action Now

Run a site audit
Fix speed and technical issues
Publish a content calendar of problem-solving posts
Track traffic, engagement, and conversions

At Axiom Web Solution Kenya, we’ve helped over 100 businesses improve higher website ranking by combining SEO, UX, content, and technical strategies.

Pro tip: Implement one improvement per week and watch your rankings grow.

Get a Free SEO Audit Today or reach out for a personalized ranking strategy.