How We Generated 117 Leads and Increased Search Visibility by 212%

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Quick Results Summary

In just one reporting period, Delta Cargo achieved:

  • 117 total leads generated
  • 212% increase in Google search impressions
  • 25% growth in organic clicks
  • 2,000+ active users (+22.5%)
  • 12,000 tracked events (+18.4%)

This growth came from a combined SEO + Google Ads strategy focused on freight forwarding and logistics keywords Delta SEO Report (3)

Who Is Delta Cargo Connections?

Delta Cargo is a freight forwarding and logistics company serving Kenya and international shipping routes including China, Ireland, the US, and Europe.

They partnered with Axiom Web Solution to:

  • Increase qualified inbound leads
  • Improve Google visibility
  • Scale paid traffic profitably
  • Build long-term organic authority

The Strategy We Used (SEO + Google Ads)

Our framework combines:

1. Conversion-Focused Google Ads

Google Ads acted as the short-term revenue driver.

Results:

  • Paid Search generated 91 of 117 total conversions (77.78%)
  • Display and Direct traffic contributed additional leads
  • Organic search began producing steady conversions as SEO traction built

2. SEO Visibility Growth

Organic search performance showed strong momentum:

  • Clicks increased from 44 → 55 (+25%)
  • Impressions jumped from 2.27K → 7.09K (+212%)

This means Delta Cargo pages now appear over 3x more frequently in Google Search, especially for freight forwarding and logistics queries Delta SEO Report (3)

3. Traffic Acquisition Breakdown

Here’s how users reached the site:

  • Paid Search: 40.75%
  • Display: 20.59%
  • Direct: 14.65%
  • Paid Video: 13.38%
  • Organic Search: 5.95%

Paid channels drive volume, while SEO builds authority and sustainable growth.

Geographic Performance

Traffic is now international:

  • 🇰🇪 Kenya – 71% (core market dominance)
  • 🇨🇳 China – 7%
  • 🇮🇪 Ireland – 6.5%
  • 🇺🇸 United States – 2.5%
  • 🇳🇱 Netherlands – 1.9%

FAQ

What caused the 212% visibility increase?

SEO blog content + optimized Google Ads + improved indexing.

Does SEO still matter if you run Google Ads?

Yes. Google Ads brings immediate leads. SEO builds long-term authority and free traffic.

Can this strategy work for other logistics companies?

Absolutely. This framework applies to freight forwarding, shipping, clearing & forwarding, and B2B logistics.

Final Thoughts

This case study proves that:

👉 Google Ads drives immediate revenue
👉 SEO builds lasting visibility
👉 Together, they scale logistics businesses predictably

If you’re a freight forwarding or logistics company in Kenya looking for consistent leads and stronger online presence, this exact system can work for you.

About Axiom Web Solution

Axiom Web Solution helps Kenyan businesses grow through:

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