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How We Unlocked Hidden Traffic by Improving CTR for Yellow Pages Angola
A comprehensive analysis of organic search performance, keyword rankings, and untapped growth opportunities by Axiom Web Solution.
- Monthly Visitors
2,772
+4.6% vs previous period
- Total Clicks
3,190
+6.84% growth
- Total Impressions
136K
(Declined slightly by 2.15%)
- Pages Indexed
14,192
Active pages
Client
Yellow Pages Angola
Industry
Business Directory
Service
SEO Optimization
Location
Angola
The challenge
- Low click-through rates despite high impressions — the site was visible but not compelling
- 714 keywords ranking in positions 4–10 → High visibility, low clicks
- Only 57 keywords in top positions → Limited traffic capture
- High impressions but extremely low CTR on key queries → Example: “fedex angola” (741 impressions, only 5 clicks — 0.67% CTR)
- Technical SEO gaps: mobile usability and page speed affecting rankings
- Over 14,000 indexed pages, but only 8.11% driving traffic
- Homepage engagement extremely low (28 seconds)
Our Data-Driven SEO Strategy
01 — Keyword
Keyword Position Optimization
- Identified keywords stuck in positions 4–10
- Prioritized moving them closer to top positions
- Focused on high-impression queries with growth potential
02 — On-page
CTR Optimization (The Core Focus)
- Rewrote meta titles & descriptions
- Aligned content with user search intent
- Studied high-performing queries and replicated patterns
03 — Technical SEO
Technical SEO Fixes
- Addressed crawling and indexing inefficiencies
- Reviewed low-value indexed pages
- Improved overall site structure
04 — Content
Content & Query Optimization
- Optimized high-impression, low-CTR queries
- Expanded content around top-performing queries
- Evaluated low-impression keywords for relevance
The Results
The Results: Real, Measurable Growth
+6.84%
Clicks Increase
2,772
Monthly visitors (+4.6%
136K
Total Impressions
14,192
Pages analyzed and optimized
What We’re Doing Next to Scale Results
Strategic next steps to accelerate
- Optimize all position 4–10 keywords
- Add business details, images, and customer reviews to make listings more attractive
- Improve meta titles for high-impression pages
- Protect the queries that are ranking on position 1-3
- Structured date implementation
- Expand content around top-performing queries
- Increase homepage engagement
- Continue CTR optimization across listings
