How We Increased Organic Clicks by 45.9% for Yellow Pages Tanzania
A comprehensive analysis of organic search performance, keyword rankings, and actionable optimization strategies by Axiom Web Solution.
- Monthly Visitors
2,922
+9.8% vs prev month
- Total Clicks
3.33K
+45.9% vs last 28 days
- Total Impressions
136K
Last 28 days
- Pages Indexed
19,796
Active pages
Client
Yellow Pages Tanzania
Industry
Business Directory
Service
SEO Optimization
Location
Tanzania
The challenge
- 648 queries stuck in positions 4–10, just outside the top 3 click magnets
- Low click-through rates despite high impressions — the site was visible but not compelling
- 19,796 indexed pages — many not generating any traffic or clicks
- Unoptimized meta titles and descriptions failing to match user search intent
- Technical SEO gaps: mobile usability and page speed affecting rankings
- 19,796 indexed pages — many not generating any traffic or clicks
Our Data-Driven SEO Strategy
01 — Keyword
Keyword Optimization
- Focused on improving keywords in positions 4–10
- Protected high-performing 1–3 rankings
- Identified low-CTR, high-impression queries
02 — On-page
On-page SEO & CTR
- Revamped all meta titles & descriptions
- Optimized content for user intent matching
- Applied patterns from best-performing queries
03 — Technical SEO
Technical SEO Fixes
- Improved mobile-friendliness
- Enhanced page speed
- Fixed crawling and indexing inefficiencies
04 — Content
Content & listings
- 6 targeted blog posts per month
- Added business details, images & reviews
- Improved listing attractiveness in SERP
The Results
The Results: Real, Measurable Growth
+45.9%
Clicks Increase
2,922
Monthly Visitors
136K
Total Impressions
19,796
Indexed Pages
What the Data Revealed
Data-Driven Discoveries
Keywords Position Distribution
- Position 1-3: 178 queries generating (28.5% of total clicks)
- Position 4-10: 648 queries generating (55.7% of total clicks)
- Position 11-20: 419 queries generating (14.5% of total clicks)
- Position 21+: 152 queries generating (1.2% of total clicks)
Top Performing Queries by Clicks
Top Queries by Impressions
Untapped Growth Opportunities
These queries have potential for growth with optimization. Users see the content but aren't clicking.
| Query | Clicks | Impressions | CTR (%) | Position |
|---|---|---|---|---|
| mct | 0 | 3353 | 0.00% | 7.32 |
| bpra | 0 | 689 | 0.00% | 6.12 |
| www.rita.go.tz | 0 | 672 | 0.00% | 5.29 |
| eternal international health care | 6 | 572 | 1.05% | 9.88 |
| new force bus garage | 0 | 551 | 0.00% | 11.74 |
What We’re Doing Next to Scale Results
Strategic next steps to accelerate
- Completely revamp meta titles and descriptions to improve click-through rates
- Add business details, images, and customer reviews to make listings more attractive
- Implement schema markup to improve rich snippets in search results
- Protect the queries that are ranking on position 1-3
- Set up rank tracking alerts to monitor any position changes
- Address technical SEO issues (mobile-friendliness, page speed)
- Update all position 4-10 pages with improved keywords
- These queries have excellent click-through rates. We will Learn from their titles and descriptions and optimize the other queries.